Agency — Geneva
A small body of work, made to last — a brand identity in craft, plus self-initiated films and web concepts. One project at a time, in full.
An art-led landing concept — Renaissance and baroque painting collaged into a living hero, classical texture set against a clean modern grid.
An unsolicited concept, made to no brief and for no client. Fritz has no relationship with the brand shown — no affiliation, sponsorship or endorsement — and every name and mark in the image remains the property of its owner.
A concept spot built to stop the scroll — kinetic product storytelling in light, energy and motion, art-directed and finished in-house.
A website concept for an automotive intelligence brand — the road at dusk, read from inside the car, with the interface kept to almost nothing.
An unsolicited concept, made to no brief and for no client. Fritz has no relationship with the brand shown — no affiliation, sponsorship or endorsement — and every name and mark in the image remains the property of its owner.
A motion concept for a Geneva restaurant — the signature plate revealed in chiaroscuro light, herb-oil and steam suspended in slow motion.
A product concept in chrome — mirrored optics and liquid-metal light, the object held still while everything around it moves.
An unsolicited concept, made to no brief and for no client. Fritz has no relationship with the brand shown — no affiliation, sponsorship or endorsement — and every name and mark in the image remains the property of its owner.
A cinematic spec film for Swiss watchmaking — from the Geneva lake to the wrist, a luxury timepiece revealed in golden light, reflection and slow motion.
A minimal studio concept — a black wireframe topography breathing in slow motion, everything else removed.
A calm hero concept — warm light through a single window at dusk, clarity framed against an endlessly noisy world.
An agency-site concept in the mercury language — a glossy liquid form and a single orb, paired with restrained Swiss type.